August bank holiday is upon us and what can we say about the month? It rained almost every day. This, you would think, would spur people to book an holiday and seek sunshine abroad. Suddenly, the "staycation" doesn't seem much of a proposition and those singing about how well it is doing, must feel like Edwina Curry. Yet I'm hearing across the industry that sales are lower than expected, and the lates market is not there like usual because there is not much quality availability; prices are dropping. This is there for all to see, though there is thankfully less to sell. The absolute peak summer school holidays have sold well, yet prices for Egypt and Turkey were dropped too early by those afraid to wait. Can't blame them, but when you have demand you need to be able to capitalise and yield it to the maximum. Visited some travel agents this week and none were busy, though there was a gentle air of optimism as the rain continued to soak me every time I left my car. Everyone loves the new Mosaic Holidays (www.mosaicholidays.co.uk) North Cyprus brochure so that is really encouraging, and we are well positioned to take advantage of early bookings for next year to this unspoilt haven. Happy Bank Holiday and here's hoping for a strong September.
Well, Goldtrail collapses and the same arguments ring around the travel industry. They were selling too cheap, they were selling rubbish, Turkey was supposed to be doing well, etc. But here is another one, they were selling ATOL to ATOL for seat only since December, and agents didn't realise. I wonder if all of them realise what this even means. It is sad to see a company fail and the staff are left in a terrible situation. I'm sure that the industry as a whole will learn little, and there will be another company that unveils itself to fill the gap. Perhaps there could be a minimum selling price of a holiday introduced?
Well, nearly finished packing and only taken 3 hours (and the rest). Off to Portugal tomorrow and the builders are movig in here tomorrow. Enough rubbish to fill a skip - and reckon we've packed enough to fill a skip too. My bag weights 14kgs, and the kids weigh the same, twice, and they are only little. Emily is excited to be flying on an orange and white plane, Alex (two years old) wants to know if there is food on board, and I'm wondering how the Iceland situation is and whether I shall be luckier departing the UK this time than I was when fog-bound for Guernsey last week. Wow, need an holiday after this stressful day.......
Today was a great day out. Met up with Vee from Peltours early at Paddington Station for a day out at the races. Arrived at Cheltenham which was brimming with people buzzing around, frequenting the public houses, reading the newspaper sports pages, and generally having a good time. The day was hosted by Ladbrokes excellently and my thanks to them. The wine flowed, the gin was a perfect tonic for all the losers I selected, and the Gold Cup winner was a worthy winner, trained by Nigel Twiston-Davies. Mike Cattermole, the racing commentator, gave us all a pep talk on what he thought might win - interesting and covered his back with most of the selections. He did pick the winner in the first though. The day ended early evening and it was quite a demanding task to board a bus for our return journey to the train station, followed by the train journey back to London. Sad, though, to have to endure the mindless swearing of certain loud and foul-mouthed Chaltenaham races goers who were not bothered about whom they offended with their sharp tongues. A great day though; now back to the marketing, PR and representation that is required to be able to afford to attend Cheltenham next year.