An interesting last few weeks launching Mosaic Holidays new North Cyprus brochure. Feedback is extremely positive, and the travel agents love the quality, feel and contents. But does that mean they will support Mosaic? Well, the signs are encouraging, especially as the competition ignores us and grows very large. Mosaic is small, quality, personal - they are the key selling points, plus passionate about what they are doing. It shows from the top and works down. There is a real sense of pride, but it is hard work out there fighting for bookings. Hotels still think clients walk in off the street and ask for their destinations, their hotels and their prices - reality check please. It is dog eat dog - or differentiate, and that is what we are trying to do - differentiation through innovation and inspiration. Here's hoping!
August bank holiday is upon us and what can we say about the month? It rained almost every day. This, you would think, would spur people to book an holiday and seek sunshine abroad. Suddenly, the "staycation" doesn't seem much of a proposition and those singing about how well it is doing, must feel like Edwina Curry. Yet I'm hearing across the industry that sales are lower than expected, and the lates market is not there like usual because there is not much quality availability; prices are dropping. This is there for all to see, though there is thankfully less to sell. The absolute peak summer school holidays have sold well, yet prices for Egypt and Turkey were dropped too early by those afraid to wait. Can't blame them, but when you have demand you need to be able to capitalise and yield it to the maximum. Visited some travel agents this week and none were busy, though there was a gentle air of optimism as the rain continued to soak me every time I left my car. Everyone loves the new Mosaic Holidays (www.mosaicholidays.co.uk) North Cyprus brochure so that is really encouraging, and we are well positioned to take advantage of early bookings for next year to this unspoilt haven. Happy Bank Holiday and here's hoping for a strong September.
Flew to ITB on Wednesday morning, following a very late night on Tuesday preparing for the next few days ahead. Flew with Easyjet and all ran smoothly until security at Luton Airport. There must have been some 200 people ahead of me in the queue, and it was to the airport's credit that the waiting time was only 25 minutes. The flight was pleasant though I was stuck in the middle of the row of 3 seats - not my preferred position. I had Mr Moscow on my right hand side, and Mrs Sleepthroughtheflight on my left. Once at Berlin Schonefeld Airport, I managed to share a taxi to the Conference Centre with Victoire of Design Hotels at a cost of some €45. I took a train journey involving only one change of train some 3 days later when returning to the airport for just €2.80 and it was a very pleasant allowing me to see many parts of Berlin not viewable by taxi.
Spent a busy 3 days having meetings hoping to make some progress and meeting new prospective clinets. Also saw Rafi and Yaron of longwood holidays, as well as a host of other people I've not seen for a long time, including Theo Demetriou - a devoted Arsenal supporter.
Wow ITB really is as big as they say. Stayed in the Park Inn in Alexanderplatz and was pleasantly surprised with Berlin city itself. Freezing but very impressive.
I understand there are holidays available to North Cyprus for this Easter's school holidays - it is a lovely family-friendly holiday destination with unspoilt authenticity and quality hotels - the weather should be great too. I believe they are very reasonably priced too, £600 for a week at a 5* hotel, including flights from Gatwick and Heathrow and Manchester. Check it out at: www.mosaicholidays.co.uk or call on 020 8574 4000.