Went to see the Importance of Being Earnest by Oscar Wilde at the local theatre on Saturday night with my wife. It was an amateur production, but outstandingly well performed. The humour was rather infectious, and I found it most enlightening. If only I had seen the play when I was studying it as part of my A-level examinations some 27 years ago, I would have understood it all so much better. I was thinking that having seen it I could explain it all and recount it so much better - very much like tour operator and destination Fam Trips in the travel trade. When travel agents and reservations consultants have seen it first hand, sales are driven forward, with confidence. Hotels are the same - where there are similar competing hotels in resorts, the ones that have been expereinced first hand will be the winners.