Having been unable to attend the ill-fated Guernsey BRIGHT road-show due to extended fog delays at Guernsey Airport, I met up with four other BRIGHT members at LGW, and spent a total of nearly 8 hours stuck there. Flybe did their best and we were eventually re-booked for Jersey the following day. We arrived on early lunch time at Jersey and I proceeded to visit as many of the travel agents as I could that were due to attend the evening's training road-show. The temperature climbed during the afternoon all the way to some 84 degrees F and by the time I visited the last agency, British Airways Travel Shop, I was exhausted and very hot. Donna Le Blancq the shop Manager was very pleasant, in spite of the shop being busy, and I'm pleased to say that every agent I visited was charming. The evening was well attended, high quality and the food was excellent. The only disappointment was that one travel agent had too much to drink and did herself and the company she was representing no favours at all. However, it did not dampen "spirits" and I think i managed to hold my own during the first training seesion I have performed since working on bsiness evelopment for Mosaic Holidays (www.mosaicholidays.co.uk). Congratulations to Pat Thompson of Travelmaker who won herself a week's accommodation for 2 people at the Bellapais Monastery Village in North Cyprus on Bed & Breakfast basis. Congratulations also to Simone of Jules Boutin Travel who won a big bottle of Pimms and some Turkish Delight to enjoy with it, courtesy of Mosaic Holidays.
A somewhat debilitating day with BT's network exchange being flooded and my internet and email access being paralysed. Thankfully, I have an Apple iPhone which allowed me to access my emails but it is interesting that I am in Hertforshaire and the flood was at Paddington - yet my office access is affected and Paddington's is not. My wife had taken the week off to work from home, so you can imagine how impressed she was. Trouble is, there was nothing on the news until the following day, though one news broadcast on the radio did suggest a website to visit to get the latest on the situation.....brilliant as my good friend Hans Loontien, General Manager of the Renaissance in Beijing, would say.
As everyone fights harder for business, hotels and destinations need to seek new ways of attracting tourists and the MICE market. At present, discounting still seems to be far too prominent, but there are also added value offers around that offer something really tangible. However, it seems everyone is fighting for a market that is not convinced it should travel, with a lack of certainty still prevailing. It is down to hotels, resorts, destinations and countries to innovate and use the services of local companies (or perhaps I should say people) who really know how to get to he people who are selling holidays, and who can create a co-ordinated, integrated marketing campaign. Awareness and accessibility are fundamental, though it sure helps to have some unique selling points too. I am gearing myself up for next week's ITB show in Berlin where I shall be meeting with organisations for whom Darren Panto Associates can make a real difference. We have the ideas, contacts, knowledge and determination to make it happen - as we say: "Your success is our success."