So the fog has lifted for now, and along comes the next excuse for poor holiday sales, namely the hot weather. It seems that May was not only the coldest for many years, but last week-end also prodced outstanding sales for ice-cream, BBQ's and sausages. Unfortunately, while good news for some, this has also led to fewer late holiday sales for the May half term break and price cutting has been rife. It is hard enough to make money in tour operating, but when high season is slow too, it looks like being a very difficult year. Of course, we will soon blame the soccer world cup and Wimbledon. However, these are compelling reasons to stay at home. Mind you, there are more to going away - the prices in the UK are way too high, poor value and even Centre Parcs is very expensive for families. Add that to the poor quality and choice of hotels in Britain's seaside resorts, dubious weather (in the UK a Four Seasons usually means one day's climate) and never-ending roadworks, and abroad really does sound appealing.
Went to see the Importance of Being Earnest by Oscar Wilde at the local theatre on Saturday night with my wife. It was an amateur production, but outstandingly well performed. The humour was rather infectious, and I found it most enlightening. If only I had seen the play when I was studying it as part of my A-level examinations some 27 years ago, I would have understood it all so much better. I was thinking that having seen it I could explain it all and recount it so much better - very much like tour operator and destination Fam Trips in the travel trade. When travel agents and reservations consultants have seen it first hand, sales are driven forward, with confidence. Hotels are the same - where there are similar competing hotels in resorts, the ones that have been expereinced first hand will be the winners.