Hotel & Resort Representation

Posted by Darren Panto on 6 March 2010 | 0 Comments

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<p>As everyone fights harder for business, hotels and destinations need to seek new ways of attracting tourists and the MICE market. At present, discounting still seems to be far too prominent, but there are also added value offers around that offer something really tangible. However, it seems everyone is fighting for a market that is not convinced it should travel, with a lack of certainty still prevailing. It is down to hotels, resorts, destinations and countries to innovate and use the services of local companies (or perhaps I should say people) who really know how to get to he people who are selling holidays, and who can create a co-ordinated, integrated marketing campaign. Awareness and accessibility are fundamental, though it sure helps to have some unique selling points too. I am gearing myself up for next week's ITB show in Berlin where I shall be meeting with organisations for whom Darren Panto Associates can make a real difference. We have the ideas, contacts, knowledge and determination to make it happen - as we say: "Your success is our success."</p>