Marketing

"Marketing is too important to leave to somebody else"

Mike Leibling, former Marketing Director for Saatchi & Saatchi; marketeer, mentor, author and playright.


Business to Business (B2B)
  • We can open doors for you !
  • DPA aims to ensure that your distribution is gaining maximum coverage, through tour operators and travel agents
  • We will walk in there on your behalf and do the business:
    We have the right contacts at the large, medium and specialist tours operators, travel agent consortia, business travel agencies and incentive houses, car hire companies, insurance companies and more.
  • DPA has a database of more than 1500 of the UK’s top independent travel agents, including what is unofficially recognised as the most productive 100 exclusive agents
  • Roadshows, Familiarisation trips, trade shows and more
  • DPA will seek out and create opportunities for you through innovation and dedication

Business to Consumer

Direct marketing for targeted, effective marketing can take the form of a number of different campaigns and methods. We can advise you on incisive marketing solutions according to your requirements, whether it be traditional print campaigns, above the line or digital. Fully integrated campaigns can be created to deliver measurable results:

  • Develop marketing plan and strategy
  • Brand development and positioning
  • Affinity marketing can be used as a useful tool to reach new audiences
  • Promotions can be used in various formats to create increased exposure and sales

Readers Offers are an effective means of promotion and direct communication and sales conversion. When Readers Offers are endorsed and co-branded, they are more effective –
see below for examples of recent Readers Offers that Darren Panto has been involved with:

Daily Mail Good Housekeeping HELLO! Mail on Sunday

  • Use of social and consumer media and websites eg. Facebook, Tripadvisor and more
  • Use of Newsletter / E-newsletter campaigns
  • Radio / TV branding and advertising opportunities, as well as outdoor advertising
  • We are constantly watching and monitoring trends and new ways to reach consumers
  • Exclusive events can be organised. For example, a prestigious golf resort might wish to attract a specific type of clientele with an exclusive Pro-Am golf event featuring golf professionals and celebrities, for example Nick Faldo, Hugh Grant, and alike. DPA has the contacts in the UK to arrange such an event in your resort.